Seeking Partners to Shape the Future of Spirits and Mindful Consumption
The global spirits market is shifting toward lower-alcohol, natural ingredient-driven beverages. High-alcohol options are giving way to mindful, lifestyle-oriented choices. According to IWSR, the no- and low-alcohol category grew 7% globally in 2022 and is projected to reach 10% of the market by 2026.
Natural Ingredients and Sustainability
Transparency and sustainability are key. A 2024 NielsenIQ survey found 68% of consumers will pay more for clean-label, organic products. Many sustainability initiatives of global leaders align with this growing demand
Lifestyle & Artistic Integration
Alcohol is becoming more an experience, not just a drink. Brands collaborate with artists and designers to create immersive, art-driven packaging and campaigns. Glenfiddich’s Artist-in-Residence and Absolut’s Warhol Collection prove the power of art in branding.
Embracing the Future
The transition to mindful drinking is a cultural evolution, not a trend. Leading brands must innovate responsibly, champion sustainability, and create meaningful experiences to remain relevant.
NDA & Onboarding for Partnership Discussions
Interested in a strategic partnership with Gincent? Let's talk! The process begins with an NDA.
We appreciate your interest!
