An art‑driven, mid-ABV alcohol, gluten‑free spirits concept built for the future of travel retail, corporate gifting and hospitality – and ready for strategic investors.
Gincent is a Dutch heritage‑inspired, art‑driven spirits concept for the global travel retail and business gifting markets.
Instead of adding “just another gin” to a crowded shelf, Gincent offers a collectible, EU‑registered brand system that combines:
– Mindful, gin-based mid-range alcohol spirits (12.5% ABV, natural ingredients, gluten‑free, less sugar)
– Art‑inspired, numbered editions rooted in Dutch culture, but designed to travel: the same collectible system works for e.g. London, New York, Rome, Dubaior any iconic destination
– Travel‑ready gift-pack formats for airports, cruises, inflight and corporate gifts
For investors, portfolio owners and distribution partners, Gincent is a ready‑made, scalable concept for the new era of premium drinking.
Every detail, from the iconic artwork on the labels and gift packs to the light, refined beverage formulations, is designed to stand out on duty-free shelves and to delight international travellers looking for a premium gift.
Gincent is not just about what’s inside the bottle—it’s about the story behind the bottle. With roots in Haarlem, home to some of the world’s most celebrated artists, Gincent reflects a legacy of creativity, craftsmanship, and cultural pride.
In today’s dynamic beverage landscape, traditional portfolios often miss the mark on evolving consumer demands. Gincent bridges this gap, offering an EU-registered, art-inspired mid-range (1/3 of the usual ABV) spirits concept specifically engineered for the global travel retail market, premium gifting, and conscious consumers. We deliver a strategic brand asset that aligns with future trends, not fleeting fads.
The Power of Visual Storytelling in Travel Retail
Born from the rich artistic heritage of Haarlem, Gincent transforms premium spirits into collectible art pieces. Each numbered edition features distinctive artwork inspired by Vincent van Gogh, creating a unique visual narrative that captivates consumers and drives impulse purchases in high-traffic environments.
From Dutch Masters to Global Icons
While rooted in Dutch cultural heritage, the Gincent concept is inherently modular and globally adaptable. The same proven system of art-inspired, numbered editions can seamlessly feature:
This flexibility allows for hyper-localised collections that resonate with travellers worldwide, making Gincent a truly destination-agnostic brand platform for travel retail.
Conscious Consumption Meets Exceptional Taste
Gincent’s gin-based liqueurs are meticulously crafted for the mindful drinking movement, offering a sophisticated experience without compromise:
This commitment to mindful formulation addresses the “premium without the bullshit” ethos, delivering genuine value and aligning with ESG-oriented portfolio strategies.
Beyond the Liquid: Building a Defensible IP Asset
Gincent is more than just a beverage; it’s an EU-registered brand and intellectual property (IP). This distinction is crucial for investors and strategic partners:
This scalable framework ensures Gincent is a defensible and adaptable asset for sustained growth in the evolving global beverage and travel retail sectors.
The brand carries official EU trademark registration, safeguarding its originality and long-term market value. This protection ensures that Gincent is a serious intellectual property asset—one that attracts global beverage groups, distributors, and retailers.
What makes Gincent unique is its positioning beyond the liquid itself. While large distilleries can replicate recipes for the mass market, Gincent owns the heritage, brand story, and EU-registered concept that set it apart. Gincent is not just another spirit—it’s a marketable experience, crafted to connect art, storytelling, and premium taste.
Gincent is not a concept in development; it’s a market-ready solution with fully developed product formats designed for immediate impact. Our diverse range of travel retail spirits product formats ensures maximum market penetration and appeal across key channels, from airport duty-free to corporate gifting and inflight services.
Gincent is not chasing trends; we are built upon structural shifts in consumer behaviour that define the future of the beverage and gifting industries. Our concept is perfectly aligned with what today’s discerning consumers demand.
Mindful Drinking & Wellness-Driven Choices:
Premium Experience & Purpose-Led Brands
The focus on these segments ensures scalable growth and strong ROI potential for partners and investors, capitalizing on trends in mindful drinking and experiential retail.
With preparations completed in 2025, we will start focused discussions in Q1 with a small group of selected partners and investors to define the next phase of Gincent’s international roll‑out across global travel retail and premium gifting markets. We offer a unique opportunity to align with a ‘brand built for future’ consumer demand.
We are open to a range of collaborations designed for mutual growth:
Gincent represents the future of premium, mindful spirits in travel retail. We are currently at a low investment – high potential stage, offering strategic partners and investors a unique opportunity to:
Ready to explore a partnership or investment opportunity?
Let’s discuss how Gincent can be a strategic asset for your growth.
Dive into Gincent’s Strategic Perspective on LinkedIn.
We regularly publish investor-oriented insights and market analyses on our LinkedIn page, covering critical trends and opportunities in the beverage and travel retail industries. These articles and videos showcase our strategic thinking and the market context for Gincent’s success.
👉 Explore our latest thought leadership, including:

24-Nov-2025
Many portfolios have a gap: well-known core beverage brands are still traditional, but consumers are moving towards mindful, experiential, story-driven products.

23-nov 2025
In the beverage industry, we’re constantly chasing ‘the next big trend’. How to distinguish fleeting fads from deep, structural shifts?

21-Nov-2025
Everyone wants to be ‘premium.’ But when everyone does the same, ‘premium’ becomes a cosmetic exercise, not a strategic one.

19-Nov-2025
A simple and conservative calculation that illustrates the scale of opportunity for a concept like Gincent in travel retail.

13-Oct-2025
Before Gincent officially launches, let’s look at the scale of the market we’re entering.

5-Nov-2025
Gincent is a product that belongs in the travel context, not one forced into it.

05-Nov 2025
How to project the Gincent revenue from travel retail? Some assumptions for example scenarios.
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No 18 – no alcohol!
Gincent® is an EU-registered trademark of Art to the Moon BV® Haarlem – Nederland
KVK: 91043484
BTW: NL865535607B01
© 2025 | Art to the Moon B.V. | All Rights Reserved
Subscribe to the Gincent newsletter to get new insights and partnering possibilities first!
No 18 – no alcohol!
Gincent® is an EU-registered trademark of Art to the Moon BV® Haarlem – Nederland
KVK: 91043484
BTW: NL865535607B01
© 2025 | Art to the Moon B.V. | All Rights Reserved