Gincent is a Dutch heritage, gin-based brand inspired by Vincent van Gogh, built on the mindful drinking trend. It offers 12.5% ABV (one-third of usual spirits), gluten-free (SGS certified), lower sugar and natural ingredients – an easily scalable, EU-registered travel retail spirits concept that fits seamlessly into existing portfolios.
WHY GINCENT? If 0.05% of passengers at 10 top airports buy one giftpack, this unlocks $9 Mio first-year revenue.
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Since the Covid-19 pandemic, the global travel retail market is growing but evolving rapidly towards mindful, story-driven, lower-ABV spirits. Gincent meets this new market demand, offering a scalable brand system that combines a significantly lower ABV (12.5% alc/vol – less than one-third of usual spirits), gluten-free, lower sugar, and natural ingredients with art-driven, collectible editions.
Our first two core expressions, Gincent Botanical Green and Gincent Spicy Orange, are crafted in the Netherlands under a confidential recipe developed by a Dutch craft distillery. For a full overview of all natural ingredients used in these two flavors, CLICK HERE to view the ingredient specification PDF.
The pre-launch series consists of numbered, collectible artworks inspired by artistic heritage and iconic destinations – presented in easy-to-carry hand luggage giftpacks, designed to sell efficiently in airport duty-free and other travel retail stores
Gincent is built to fit easily into existing production and distribution channels.
Gincent is not an idea in development; it’s a market-ready concept with fully developed product formats that ensure rapid market penetration.
The focus on these segments ensures scalable growth and strong ROI potential for partners and investors, capitalizing on trends in mindful drinking and experiential retail.
With preparations completed in 2025, Gincent enters a low‑investment, high‑upside stage and will seek a licensing or majority‑sharing partner in Q1 2026 who:
After receiving your request, we will share our Gincent Insights document and, upon signing an NDA, provide a complete project presentation for qualified investors.
We regularly publish investor-oriented insights and market analyses. These articles and videos showcase our strategic thinking.
24-Nov-2025
Many portfolios have a gap: well-known core beverage brands are still traditional, but consumers are moving towards mindful, experiential, story-driven products.
23-nov 2025
In the beverage industry, we’re constantly chasing ‘the next big trend’. How to distinguish fleeting fads from deep, structural shifts?
21-Nov-2025
Everyone wants to be ‘premium.’ But when everyone does the same, ‘premium’ becomes a cosmetic exercise, not a strategic one.
19-Nov-2025
The Gincent concept is now fully defined and ready for its introduction to the travel retail market — where premium gifting meets a new era of conscious drinking.
13-Oct-2025
Before Gincent officially launches, let’s look at the scale of the market we’re entering.
5-Nov-2025
Gincent is a product that belongs in the travel context, not one forced into it.
05-Nov 2025
How to project the Gincent revenue from travel retail? Some assumptions for example scenarios.
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Gincent® is an EU-registered trademark of Art to the Moon BV® Haarlem – Nederland
KVK: 91043484
BTW: NL865535607B01
© 2025 | Art to the Moon B.V. | All Rights Reserved
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No 18 – no alcohol!
Gincent® is an EU-registered trademark of Art to the Moon BV® Haarlem – Nederland
KVK: 91043484
BTW: NL865535607B01
© 2025 | Art to the Moon B.V. | All Rights Reserved
