Gincent – Dutch Heritage, Mindful Spirits & Travel Retail Investment Concept

An art‑driven, mid-ABV alcohol, gluten‑free spirits concept built for the future of travel retail, corporate gifting and hospitality – and ready for strategic investors.  

Gincent is a Dutch heritage‑inspired, art‑driven spirits concept for the global travel retail and business gifting markets.
Instead of adding “just another gin” to a crowded shelf, Gincent offers a collectible, EU‑registered brand system that combines:

– Mindful, gin-based mid-range alcohol spirits (12.5% ABV, natural ingredients, gluten‑free, less sugar)

– Art‑inspired, numbered editions rooted in Dutch culture, but designed to travel: the same collectible system works for e.g. London, New York, Rome, Dubaior any iconic destination

– Travel‑ready gift-pack formats for airports, cruises, inflight and corporate gifts

 

For investors, portfolio owners and distribution partners, Gincent is a ready‑made, scalable concept for the new era of premium drinking.

gincent-haarlem-700ml-kado-adriaan-bavo

Premium Presentation for Travel Retail

More Than a Beverage —
A Collectible Travel Experience

Every detail, from the iconic artwork on the labels and gift packs to the light, refined beverage formulations, is designed to stand out on duty-free shelves and to delight international travellers looking for a premium gift.  

Gincent is not just about what’s inside the bottle—it’s about the story behind the bottle. With roots in Haarlem, home to some of the world’s most celebrated artists, Gincent reflects a legacy of creativity, craftsmanship, and cultural pride

The Gincent Concept – An Art-Driven, Mindful Spirits Brand for Global Travel Retail

In today’s dynamic beverage landscape, traditional portfolios often miss the mark on evolving consumer demands. Gincent bridges this gap, offering an EU-registered, art-inspired mid-range (1/3 of the usual ABV) spirits concept specifically engineered for the global travel retail market, premium gifting, and conscious consumers. We deliver a strategic brand asset that aligns with future trends, not fleeting fads.

Art-Driven Collectibility & Global Adaptability

The Power of Visual Storytelling in Travel Retail
Born from the rich artistic heritage of Haarlem, Gincent transforms premium spirits into collectible art pieces. Each numbered edition features distinctive artwork inspired by Vincent van Gogh, creating a unique visual narrative that captivates consumers and drives impulse purchases in high-traffic environments.

From Dutch Masters to Global Icons
While rooted in Dutch cultural heritage, the Gincent concept is inherently modular and globally adaptable. The same proven system of art-inspired, numbered editions can seamlessly feature:

  • London’s iconic landmarks
  • USA’s diverse cultural symbols
  • Italy’s timeless artistic cities
  • The luxurious allure of the Emirates

This flexibility allows for hyper-localised collections that resonate with travellers worldwide, making Gincent a truly destination-agnostic brand platform for travel retail.

Mindful Drinking – The Future of Premium Spirits

Conscious Consumption Meets Exceptional Taste
Gincent’s gin-based liqueurs are meticulously crafted for the mindful drinking movement, offering a sophisticated experience without compromise:

  • Less Alcohol (12.5% ABV): Perfectly positioned for consumers seeking moderation without sacrificing ritual or flavour.
  • Gluten-Free (SGS Certified): Catering to growing dietary preferences and health-conscious lifestyles.
  • Less Sugar & Natural Ingredients: Transparency and purity are paramount, aligning with demand for cleaner labels.
  • No Hidden Caffeine: A truly relaxing and enjoyable experience, free from artificial stimulants.

This commitment to mindful formulation addresses the “premium without the bullshit” ethos, delivering genuine value and aligning with ESG-oriented portfolio strategies.

Concept Over Product – A Scalable Brand System 

Beyond the Liquid: Building a Defensible IP Asset
Gincent is more than just a beverage; it’s an EU-registered brand and intellectual property (IP). This distinction is crucial for investors and strategic partners:

  • Protected IP: Our official EU trademark registration safeguards originality and long-term market value, making Gincent a serious intellectual property asset for acquisition or partnership.
  • Modular Architecture: The brand system allows for endless expansion. Recipes can be adapted, new flavours introduced, and co-branded or private label series created for specific airports, airlines, or corporate clients.
  • Designed for Portfolio Integration: Gincent is engineered to seamlessly integrate into existing distribution, production, and marketing infrastructures of major beverage groups, offering a ready-made, future-proof concept that fills critical portfolio gaps.

This scalable framework ensures Gincent is a defensible and adaptable asset for sustained growth in the evolving global beverage and travel retail sectors.

A brand with Trademark Protection

A Safeguarded Intellectual Property

The brand carries official EU trademark registration, safeguarding its originality and long-term market value. This protection ensures that Gincent is a serious intellectual property asset—one that attracts global beverage groups, distributors, and retailers.

From Dutch Roots to Global Reach

What makes Gincent unique is its positioning beyond the liquid itself. While large distilleries can replicate recipes for the mass market, Gincent owns the heritage, brand story, and EU-registered concept that set it apart. Gincent is not just another spirit—it’s a marketable experience, crafted to connect art, storytelling, and premium taste.

Product Formats

Travel Retail Spirits Product Formats – Launch-Ready for Gifting & Airports

Gincent is not a concept in development; it’s a market-ready solution with fully developed product formats designed for immediate impact. Our diverse range of travel retail spirits product formats ensures maximum market penetration and appeal across key channels, from airport duty-free to corporate gifting and inflight services.

Collectible Gift Packs (100 ml)

Collectible Gift Packs (100 ml)

Perfect for Corporate Gifts & Airport Boutiques. These 100 ml bottles are lightweight, collectible, and easy to transport. Each pack features 4 numbered art editions with our mindful, lower-alcohol spirits, multilingual packaging, and a free printed mini-guide that tells the story behind Gincent. Ideal for driving impulse purchases and repeat engagement in premium gifting.

✅ Perfect for Corporate Gifts

✅ Easy to Carry, Easy to Display

City & Destination Series (700 ml)

City & Destination Series (700 ml)

High Shelf Impact in Retail & Global Appeal. Featuring Van Gogh-inspired artwork, these 700 ml bottles blend cultural storytelling with premium shelf appeal. Adaptable to celebrate London, New York, Milan, Dubai, or other iconic destination, they create a strong local connection and serve as a limited edition flagship product for major travel retail hubs.

✅ Van Gogh-Inspired Artwork

✅ High Shelf Impact in Retail

Mini-Bar & Inflight Editions (50 ml)

Mini-Bar & Inflight Editions (50 ml)

Tailored for Hospitality & Flexible Distribution. Smaller 50 ml editions are designed for inflight service, hotel minibars, and cruise cabins. These formats ensure mass distribution and high visibility, offering a mindful drinking option that fits seamlessly into the travel occasion.

✅ Tailored for Hospitality and Cruises

✅ Flexible Distribution Options

Consumer Trends – Gincent's Alignment with Future Market Demands

Gincent is not chasing trends; we are built upon structural shifts in consumer behaviour that define the future of the beverage and gifting industries. Our concept is perfectly aligned with what today’s discerning consumers demand.

Mindful Drinking & Wellness-Driven Choices:

  • Less Alcohol & Natural Ingredients: A global rise in demand for lower-ABV options, natural ingredients, and gluten-free formulas. Gincent’s 12.5% ABV, SGS-certified gluten-free, and lower sugar profile directly meets this.
  • Health-Aligned Lifestyles: Consumers increasingly seek products that support a healthier, more balanced lifestyle, making Gincent a conscious choice.

 

Premium Experience & Purpose-Led Brands

  • Beyond Flavour: Consumers expect more than just taste; they seek brands built on heritage, craftsmanship, and authentic storytelling. Gincent’s art-inspired concept delivers this.
  • Niche & Curated: Strong demand for niche, art-inspired formats and curated editions that offer a unique, collectible experience, especially in travel retail and gifting.

Target Markets & Growth Potential

The focus on these segments ensures scalable growth and strong ROI potential for partners and investors, capitalizing on trends in mindful drinking and experiential retail.

Partnership & Investment – Collaborate with Gincent for Strategic Growth

With preparations completed in 2025, we will start focused discussions in Q1 with a small group of selected partners and investors to define the next phase of Gincent’s international roll‑out across global travel retail and premium gifting markets. We offer a unique opportunity to align with a ‘brand built for future’ consumer demand.  

Collaborate with Gincent

We are open to a range of collaborations designed for mutual growth:

  • Global Distribution: Partner to bring Gincent’s launch-ready 50 ml, 100 ml, and 700 ml formats into key travel retail channels (airports, cruises, rail) and corporate gifting.
  • Co-Branding & Private Label: Develop exclusive editions for specific destinations (e.g., London, New York, Milan, Dubai), events, or corporate clients, leveraging Gincent’s modular concept.
  • Strategic Investment: Explore equity participation or acquisition opportunities for a scalable brand system with protected IP, poised to fill critical portfolio gaps in the mindful drinking space.

✅Premium Gifting & Distribution Value

✅ Dutch Heritage & EU Protection

Why engage now?

Gincent represents the future of premium, mindful spirits in travel retail. We are currently at a low investment – high potential stage, offering strategic partners and investors a unique opportunity to:

  • Secure a leading position in the rapidly growing mindful drinking and art-driven gifting segments.
  • Leverage our EU-registered IP and Dutch heritage for a defensible, globally scalable brand.
  • Capitalize on a concept perfectly aligned with future consumer trends, ensuring long-term relevance and significant returns.

Connect with Us

Ready to explore a partnership or investment opportunity?
Let’s discuss how Gincent can be a strategic asset for your growth.

Media Kit & Thought Leadership – Gincent's Vision & Market Insights

Dive into Gincent’s Strategic Perspective on LinkedIn.
We regularly publish investor-oriented insights and market analyses on our LinkedIn page, covering critical trends and opportunities in the beverage and travel retail industries. These articles and videos showcase our strategic thinking and the market context for Gincent’s success.

👉 Explore our latest thought leadership, including:

External Sources & Scientific References

  • Fortune Business Insight 2025 –  Travel Retail Market Size, Share & Industry Analysis SOURCE
  • TR Business 2025 –New mindset study shows cross-category innovation fuelling GTR growth SOURCE
  • Vanity Fair 2017 – George Clooney Is Selling His Tequila Company for a Small Fortune SOURCE
  • Diageo 2020 – Diageo to acquire Aviation Gin and Davos Brands SOURCE 
  • Market Growth Reports 2025 – Premium Gin Market Size, Share, Growth, and Industry Analysis SOURCE

+31(0)6-15594634 (whatsapp)

H. Figeeweg 5-L 2031BJ Haarlem NL

mail[@]gincent.nl

Subscribe to our newsletter

Subscribe to the Gincent newsletter to get new insights and partnering possibilities first!

You have been successfully Subscribed! Ops! Something went wrong, please try again.

Gincent.nl

No 18 – no alcohol!

Gincent® is an EU-registered trademark of Art to the Moon BV® Haarlem – Nederland
KVK: 91043484
BTW: NL865535607B01

© 2025 | Art to the Moon B.V. | All Rights Reserved

Subscribe to our newsletter

Subscribe to the Gincent newsletter to get new insights and partnering possibilities first!

You have been successfully Subscribed! Ops! Something went wrong, please try again.

Gincent.nl

No 18 – no alcohol!

Gincent® is an EU-registered trademark of Art to the Moon BV® Haarlem – Nederland
KVK: 91043484
BTW: NL865535607B01

© 2025 | Art to the Moon B.V. | All Rights Reserved